Friday, July 28, 2006

Detroit's nightmare

Say what you want, but you need guts to do this. Check out the Tesla Roadster.

Say you want to build an electric vehicle. Who would you make it for? The green class, the fuel economy class, the i-hate-oil-companies class? Most EV makers go for the low-risk option. Tesla being Tesla, and Elon Musk (the guy who is making a rocket-building startup come alive, quite successfully) being the one backing it up, what else should we expect? A damn powerful road-hugging environment friendly competitor for the Porche Carrera, no less. If executives in Detroit aren't sweating, they should be.

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